By creatives for creatives, Weekday is a responsible streetwear and fashion brand influenced by youth culture. An inspiring retail experience is offered both online and in-store, with carefully curated in-season collections, bi-weekly drops, and limited-edition collections. Weekday is all about boosting circular fashion and offers Studio Made capsules re-made from previous collections and a resale market where you can buy and sell pre-loved fashion.
Weekday was founded in 2002 and has been part of H&M Group since 2008.