BEN AND takes over the sales for Juicy Couture in Germany, Austria and Switzerland, starting from January 2018. Juicy Couture was founded in 1997 by friends Pamela Skaist-Levy and Gela Nash-Taylor in Los Angeles. No other label represents the lifestyle of the iconic 2000’s like Juicy Couture. Known for the most luxurious Nikki tracksuits, the collection has evolved into a complete lounge and streetwear collection. Juicy Couture is back as an It-label.