sporty & rich is a unisex brand that has gained a cult following. it emphasizes health, fitness, and the overall well-being of ourselves and our planet. founded in 2014 by emily oberg, sporty and rich began as a mood board for life, representing a life surrounded by beauty. it soon expanded into a print magazine that covers design, iconic figures, creativity, and forgotten moments and places. now, sporty and rich offers a collection of simple, yet thoughtfully designed products that emphasize longevity over momentary relevance.