Minimalistic and effortlessly urban
oh april was founded by entrepreneur and content creator carmen kroll aka c armushka. all designs are created in cologne and produced exclusively in europe. the entire production chain focuses on quality, sustainability and fair working conditions. each style is limited and often sold out after a short time. this is also part of oh april’s sustainable strategy. the label’s unique dna combines minimalist and urban ease with modern yet timeless design. in this way, oh april creates high-quality trendy statement pieces that can be worn for a long time.