new brand at ben and: a.p.c.

a.p.c. stands for atelier de production et de création – production and creation. founded in 1987, the fashion brand is not only known for its raw denim. the french brand offers extensive collections of fashion and accessories for men and women who want to underline their personality with a distinctive style. founder jean touitou works together with his wife judith touitou, who is responsible for the artistic direction of a.p.c..