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Minimum – the essence of fashion.


What began as a standalone retail store in Aarhus, Denmark in 1997 has since developed into an international fashion brand. Today, Minimum is the result of a desire to design clothes that make people feel confident in styles crafted with a keen eye for detail, quality and fit.

By bridging their rich Nordic heritage with a minimalistic approach to design, Minimum translates the essence of fashion with clear lines and an uncomplicated approach.